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Pinterest: The New Social Media Giant

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The Top 3 Ways to Use Pinterest Marketing for Your Business

Pinterest has exploded in popularity since its launch in 2010, and even now, it’s not slowing down. Businesses that want to stand out online need to consider Pinterest as part of their marketing strategy. Whether you’re looking to reach new customers or grow your social following, here are three tips to help you get started with Pinterest marketing and advertising!

1) Create a Pinnable Image for Your Website

A great place to start is your website itself. If you have a homepage, add an image or two there. Make sure they’re interesting and relevant and that they’ll draw people in. At LinkedIn, we have one primary image on our homepage—something visual with a call to action asking people what they want to do with their careers.

We also make it easy for people to save that pin on Pinterest by adding social media icons directly next to our main content piece; people can share links from there, too! (Note: You don’t need a business profile on social media sites like Twitter or Facebook if you just want more exposure.)

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2) Pin Great Content

If you’re looking for ways to pin great content that your followers will want to look at, you should start with your website. Make sure that every piece of content on your website has a pinnable image attached and that said image is placed in an area where it can be easily pinned.

When you’re putting up new pieces of content, make sure you use those images as well so that people can share what they like about your brand. This will drive traffic back to your site and give people even more reasons to follow along! It will also help keep engagement high since users are likely to share things they like within their social circles. That leads us to our next point.

3) Take Advantage of Promoted Pins

The best and most straightforward way to use Pinterest marketing for your business is by taking advantage of promoted pins. Promoted pins are just like regular, non-promoted pins except that they cost you a bit of money.

You’ll want to promote (or pay) when: 1) your pin has been re-pinned or 2) you can measure through analytics that people are engaging with your content (in other words, not ignoring it). Promoting allows you to get more eyes on your content and increases traffic back to whatever website/page you’ve attached it to.